Tony Nash
Director of Strategic Crime Prevention and Night-Time Economy Security
I retired from the Metropolitan Police Service in March 2017 after 31 years of exemplary service. I will not add a full resume of roles over my service but highlight the following as being relevant to my experience in making this assessment.
- Nationally accredited Senior Investigating Officer, Homicide and Serious Crime Command (Detective Chief Inspector and Temporary Detective Superintendent)
- Police advisor to The Forensic Regulator at the Home Office, and member of the Specialist DNA Analysis Group
- Trident — reactive investigations and proactive teams (Detective Superintendent)
- Metropolitan Police Service representative on the National Ballistic Intelligence Service (NaBIS)
- Hackney Borough — Detective Superintendent and Temporary OCU Commander
- Corporate lead on strategic and operational policing delivery for the night-time economy for Shoreditch (Hackney, Tower Hamlets, Islington and City of London)
- Borough Commander, Newham, until retirement
Since retiring I have operated as a Crisis and Risk Management Consultant, including advising licensed premises.
In addition, I co-founded a security company specialising in public realm security patrols including London’s West End through Business Improvement Districts. Part of this service was operating in the evening and night-time economy. I have since left the company to focus on building a placemaking company with six associates. This includes strategic evolution of diverse evening and night-time economies.
The rest of the team

Principal Crime Prevention and Licensing Consultant
Richard Bunch
Former Licensing Sergeant for the City of Westminster, responsible for more than 6,000 licensed premises, and a full member of the Association of British Investigators.

Senior Crime and Intelligence Analyst
David Oates
More than 20 years in data analytics and performance management across policing, adult social care and local government.

Licensing Strategy and Regulatory Crisis Specialist
James Hoffelner
Advises operators, solicitors and barristers on contested licensing proceedings and regulatory crisis management.

Director of Training and Educational Lead
Ray Bailey
Complete Licensing’s Director of Training, after more than 30 years in the Metropolitan Police and a Home Office secondment on the Alcohol Strategy.

Writer and Editor
Tony Jefferies
Former national newspaper journalist who has written the Complete Licensing blog since the company's early days.

Office Manager — Licensing Applications and Operations
Angela “Angie” Message
Manages licensing applications from preparation to submission, with experience across pubs, festivals and major hospitality groups.

Chief Environmental Health and Safety Consultant
David Nevitt
Forty-one years in environmental health, most of it at Westminster City Council as the Responsible Authority under the Licensing Act 2003.

Director of Strategic Licensing and Night-Time Economy
Edward Sherry OBE
Former Metropolitan Police Chief Inspector, with 20 years in Westminster and an MSc in risk, crisis and resilience management.

Senior Licensing and Compliance Advisor
Jim Sollars
Former manager of the Westminster Police Licensing Team, after 35 years in the Metropolitan Police.

Director of Strategic Licensing and Public Safety
Adrian Studd
Led Metropolitan Police licensing for the London 2012 Olympic Games, after a decade on the MPS Clubs and Vice Unit.

Senior Licensing & Compliance Consultant
Sandy Tracey
Thirty years in policing, including nine as a Police Licensing Officer in Westminster and five in Northamptonshire.
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